(GLUU), a leading global developer and publisher of free-to-play games for smartphone and tablet devices. In 2014, PlayFirst was acquitted by Glu Mobile Inc.
PlayFirst games are available in major retailers and on more than 500 sites in 20 languages. PlayFirst has published games across multiple platforms, including PC, Macintosh, Mac, iPhone, iPad, Facebook, and consoles like the Nintendo DS, Xbox, and Wii. The company’s game portfolio also includes the retro-style Strategy video game, strategy Chocolatier (video game), Chocolatier series, and the popular Adventure game, adventure-and-Hidden object game, hidden object Dream Chronicles (series), Dream Chronicles series. The popularity of Diner Dash series prompted many spin-off series like Wedding Dash, Cooking Dash and more. PlayFirst’s biggest commercial success to date has been its award-winning Diner Dash series, with the original same title has been downloaded over a billion times and is the gold standard and time management games. PlayFirst focuses on casual gaming, games that can be played by anyone for a few minutes here and there, games that do not involve a great deal of time commitment. PlayFirst was founded in 2004 by industry veterans.
The company’s mission is to deliver delightful games for everybody, everyday. Unlike most trial games, this one won’t expire.PlayFirst is a San Francisco-based video game publisher of casual games. “It’s a really limited business model,” said David Cole, an analyst with DFC Intelligence in San Diego.Īlthough consumers can buy a full, 50-level version of “Diner Dash: Hometown Hero” for $20, PlayFirst is also offering them the chance to download a version with seven levels without having to pay a dime. But the model has a flaw: For the average casual game, just 2 percent of the people who download it end up buying the full version. The business model has been successful enough that the casual games industry has been one of the hottest sectors in video games in recent years. Diner Dash: Hometown Hero (PC) - Full Game 1080p60 HD Walkthrough - No Commentary 2 views Includes all 50. If they want to keep on playing, they have to buy the full version of the game for about $20. Release Dateiner Dash was developed by Playfirst. Customers download its games from the PlayFirst or other casual games Web sites and can play them for 30 to 60 minutes. Like many companies in the burgeoning casual games space, San Francisco-based PlayFirst has built a business around the try-before-you-buy business model. So when game developer PlayFirst decided last month to offer a free, non-expiring version of the latest edition of a franchise that has seen 200 million downloads, it was something of a bold move. “Diner Dash” is something like the “Halo” of the online casual games market.
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